Case studies from Australian health, supplement and consumer brands, plus shorter stories from work across UX, campaigns and print.
Hair by Science · Australian prescription hair-loss treatment
A full rebrand to get a chemist-founded hair-loss service ready to scale. Then two ways in: a no-prescription bundle that became a best seller, and a simpler TGA questionnaire and sign-up flow, designed and user-tested for partner salons.
A medical sign-up that was hurting conversion, redesigned and user-tested as a short yes/no flow
Read the case studyInterClinical Wellness · Australian herbal supplements
A sub-brand strategy and TGA-compliant packaging that moved a brand trusted by practitioners into premium health-food retail, without losing the credibility that made it work.
A new sub-brand built for upmarket health-food shoppers
Read the case studyQuick reads on campaigns, interfaces and print work.
Rio Tinto · IT Service ManagementHelping 47,000 people move to a new IT platformA 12-week, multi-channel campaign for 47,000 users
Yummi Pet Food · Australian pet food manufacturerA refreshed identity and colour-coded range for a trusted pet food brandA range shoppers and warehouse staff can tell apart at a glance
Ecosa · Australian mattress retailerLanding pages that turn a mattress into a storyProduct pages built on story, social proof and interaction
T-Ports · Australian commodity exportFrom a single logo to a complete brandA whole brand grown from one logo, consistent across print, events, social and video
