Varalee

Website design for health product brands

I'm Varalee Bunnag, a brand strategist and designer who designs websites for supplement and health product brands. I've spent 18 years in brand and website design, including seven years as the sole designer at a healthcare start-up and brand work at InterClinical Laboratories.

A health product website has a harder job than most. It has to explain the science, show proof, stay within the rules, and still make someone want to buy. That's the part I like.

Hair by Science packaging and sign-up flow on a phone, designed by Varalee Bunnag

Who this is for

Founders of supplement, wellness and health product brands who:

  • are launching a new product or range online
  • have a website that gets visits but not sales or sign-ups
  • feel the website no longer matches the quality of the product
  • sell in Australia, Thailand or the US and need a site that works within local rules

Selected work

Hair by Science · Australian prescription hair-loss treatment

A rebrand for a prescription hair-loss service, from logo to sign-up flow

A full rebrand to get a chemist-founded hair-loss service ready to scale. Then two ways in: a no-prescription bundle that became a best seller, and a simpler TGA questionnaire and sign-up flow, designed and user-tested for partner salons.

Bundle became a best seller.

A medical sign-up that was hurting conversion, redesigned and user-tested as a short yes/no flow

Read the case study

Before

Hair by Science medical sign-up flow before the redesign

After

Hair by Science sign-up flow redesigned as a short yes/no questionnaire
A medical sign-up that was hurting conversion, rebuilt into a short yes/no flow.
See all website work

What makes a health product website different

  • Supplement product page with each claim shown next to its evidenceClaimEvidence right beside it

    Claims need care.

    You can't say whatever sounds good. Every claim needs to be accurate and allowed, and still be easy to understand. I design the page so the evidence sits right next to the claim.

  • Health product page showing testing and credentials above the foldTesting, visible without scrolling

    Trust has to be visible.

    People check ingredients, testing and credentials before they buy. If that proof is hidden three clicks deep, they leave. I bring it to the surface.

  • Subscription sign-up flow for a health product brand3 steps, not 10

    The sign-up flow matters as much as the homepage.

    Many health brands sell by subscription. A confusing checkout or sign-up loses the customer right at the end. I design the whole journey, not just the pages people see first.

  • Health product packaging and matching website design side by sideSame brand, shelf to screen

    It has to match the pack.

    Customers often see the product on a shelf before they visit the site. I design both, so the brand feels the same everywhere.

Packaging studios don't design sign-up flows. UX designers don't choose paper stock. I do both.

What's included

  • Website strategy and page structure
  • Messaging and claim hierarchy, written within TGA requirements
  • Product, ingredient and science pages
  • Trust and proof design: testing, credentials, reviews
  • Sign-up, subscription and checkout flow design
  • Visual design that matches your packaging and print
  • SEO-ready page structure
  • Design in English and Thai if you need it

How it works

  1. Brand Audit · US$990 (~A$1,450).

    I review your brand, website and messaging, and show you what's underselling your product and what to fix first.

  2. Brand Build.

    If the website is the priority, I design it based on what the audit found. If you go ahead within 30 days, the audit fee comes off the project.

  3. Launch and ongoing support.

    If you need help after launch, I can stay on as your Fractional Creative Director.

Questions founders ask

What should a supplement website include?

A supplement website should include clear product pages, an ingredient breakdown, evidence for every claim, proof of testing or credentials, honest reviews and a simple path to buy or subscribe. Each claim should be accurate and allowed under the rules in your market, such as TGA requirements in Australia.

Why isn't my health product website converting?

Usually it's not traffic. It's trust. The most common problems are claims that feel vague, proof that's hard to find, too many choices on the product page, and a checkout or sign-up flow with too many steps. A Brand Audit shows which of these is costing you sales.

Do you design websites within TGA rules?

Yes. I've worked on health and supplement brands in Australia, including brand work at InterClinical Laboratories, and I'm comfortable designing within TGA requirements. I design claims, labels and web copy so they stay accurate while still being clear and appealing.

How much does a health brand website cost?

Every project starts with a Brand Audit at US$990 (~A$1,450). The website is then quoted as part of a Brand Build, based on what the audit uncovers. If you go ahead within 30 days, the full audit fee is taken off the project.

Do you work with brands outside Australia?

Yes. I work with brands in Australia, Thailand and the US, and I design in both English and Thai. That makes it easier for brands selling into Thailand or across both markets.

Can you design the packaging and website together?

Yes, and it's what I recommend. When the same person designs the pack and the website, the brand feels consistent from shelf to checkout. That consistency is a big part of why customers trust a product.

Let's find what your website isn't saying yet.

Book your Brand Audit

Not sure yet? Take the Shelf Test: twelve questions, about four minutes.